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Course Curriculum
Course introduction
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How to take this course (2:21)
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Commitment
Module 1: Startup basics
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Introduction to startups (10:27)
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Expert Insight: How to get started (Nick Shewring, Startup Onramp EIR) (21:02)
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Expert Insight: How to tap into the startup community (Judy Anderson, Startup Victoria) (13:39)
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Tell us what you're working on
Module 2: Startup success
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What makes startups succeed (16:08)
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Expert Insight: Shared behaviours of successful founders (James Alexander, Galileo Ventures) (11:58)
Module 3: Startup failure
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What makes startups fail (10:05)
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Expert Insight: The most common reasons for failure (Stefan Knight, Amazon Web Services) (27:03)
Module 4: Value proposition
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Defining your startup’s value proposition (13:07)
Module 5: Validating your startup idea
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Identifying critical assumptions (8:15)
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Validating assumptions with customers (13:22)
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Expert Insight: Interviewing customers (Robert Buehrig, Cogniom) (13:53)
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Progress check-in
Module 6: Building and launching your product
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Expert Insight: How to build an MVP, how to work with developers (Jordan Boswood) (18:36)
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Expert Insight: How to build a product and hire a tech team (Conor Hagan, Explorate and Brad Pengelly, Hoops) (18:06)
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Expert Insight: Lessons learned (Royce Crown, Monarc Global) (11:00)
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Expert Insight: Principles of design (Ben Johnston, Josephmark) (13:25)
Module 7: Naming and branding
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How to name your company (16:40)
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Expert Insight: Creating a personal brand (Fleur Brown, Launch Group) (15:36)
Module 8: Sales and marketing for startups
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Expert Insight: Introduction to digital marketing (Dee Deng, Right Hook Digital) (13:07)
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Expert Insight: How to sell (Danielle Lewis, Scrunch) (14:13)
Module 9: Legal basics for startups
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Expert Insight: Legal basics (Shaun Restorick-Barton, Law Squared) (19:15)
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Progress check-in
Module 10: How to fund your company
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How to raise money from investors (25:06)
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Expert Insight: How to raise money from angel investors (Steve Baxter) (10:16)
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Expert Insight: How to raise venture capital funding (Elicia McDonald, AirTree Ventures) (12:09)
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Expert Insight: Navigating the funding landscape (Georgia Barkell, Sprint Ventures) (25:50)
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Expert Insight: Founder’s perspective on raising money (Danielle Lewis, Scrunch) (6:35)
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Expert Insight: Strategies for funding your company (Matt Barrie, Freelancer.com) (7:39)
Module 11: Mechanics of investment
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Mechanics of investment (8:54)
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Expert Insight: Term sheets (Elicia McDonald, AirTree Ventures) (9:45)
Module 12: How to pitch your company
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Introduction to pitching (16:46)
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Expert Insight: Analysis of the Aeroster pitch (David Ryan, Paratags) (27:14)
Module 13: Advice for teams
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Expert Insight: How to survive the founder journey (Peta Ellis, Tribe Global) (14:28)
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Expert Insight: The importance of diversity in teams (Sarah Moran, Girl Geek Academy) (11:16)
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Expert Insight: How to build your team (Holly Cardew, Carted) (14:11)
Module 14: Bonus content
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Expert Insight: Financial basics for startups (Stuart Reynolds, Fullstack Advisory) (39:59)
Course completion
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What next?
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Bonus quiz: Test your startup knowledge