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Startup Onramp Founders Course
Course introduction
How to take this course (2:21)
Commitment
Module 1: Startup basics
Introduction to startups (10:27)
Expert Insight: How to get started (Nick Shewring, Startup Onramp EIR) (21:02)
Expert Insight: How to tap into the startup community (Judy Anderson, Startup Victoria) (13:39)
Tell us what you're working on
Module 2: Startup success
What makes startups succeed (16:08)
Expert Insight: Shared behaviours of successful founders (James Alexander, Galileo Ventures) (11:58)
Module 3: Startup failure
What makes startups fail (10:05)
Expert Insight: The most common reasons for failure (Stefan Knight, Amazon Web Services) (27:03)
Module 4: Value proposition
Defining your startup’s value proposition (13:07)
Module 5: Validating your startup idea
Identifying critical assumptions (8:15)
Validating assumptions with customers (13:22)
Expert Insight: Interviewing customers (Robert Buehrig, Cogniom) (13:53)
Progress check-in
Module 6: Building and launching your product
Expert Insight: How to build an MVP, how to work with developers (Jordan Boswood) (18:36)
Expert Insight: How to build a product and hire a tech team (Conor Hagan, Explorate and Brad Pengelly, Hoops) (18:06)
Expert Insight: Lessons learned (Royce Crown, Monarc Global) (11:00)
Expert Insight: Principles of design (Ben Johnston, Josephmark) (13:25)
Module 7: Naming and branding
How to name your company (16:40)
Expert Insight: Creating a personal brand (Fleur Brown, Launch Group) (15:36)
Module 8: Sales and marketing for startups
Expert Insight: Introduction to digital marketing (Dee Deng, Right Hook Digital) (13:07)
Expert Insight: How to sell (Danielle Lewis, Scrunch) (14:13)
Module 9: Legal basics for startups
Expert Insight: Legal basics (Shaun Restorick-Barton, Law Squared) (19:15)
Progress check-in
Module 10: How to fund your company
How to raise money from investors (25:06)
Expert Insight: How to raise money from angel investors (Steve Baxter) (10:16)
Expert Insight: How to raise venture capital funding (Elicia McDonald, AirTree Ventures) (12:09)
Expert Insight: Navigating the funding landscape (Georgia Barkell, Sprint Ventures) (25:50)
Expert Insight: Founder’s perspective on raising money (Danielle Lewis, Scrunch) (6:35)
Expert Insight: Strategies for funding your company (Matt Barrie, Freelancer.com) (7:39)
Module 11: Mechanics of investment
Mechanics of investment (8:54)
Expert Insight: Term sheets (Elicia McDonald, AirTree Ventures) (9:45)
Module 12: How to pitch your company
Introduction to pitching (16:46)
Expert Insight: Analysis of the Aeroster pitch (David Ryan, Paratags) (27:14)
Module 13: Advice for teams
Expert Insight: How to survive the founder journey (Peta Ellis, Tribe Global) (14:28)
Expert Insight: The importance of diversity in teams (Sarah Moran, Girl Geek Academy) (11:16)
Expert Insight: How to build your team (Holly Cardew, Carted) (14:11)
Module 14: Bonus content
Expert Insight: Financial basics for startups (Stuart Reynolds, Fullstack Advisory) (39:59)
Course completion
What next?
Bonus quiz: Test your startup knowledge
Expert Insight: Introduction to digital marketing (Dee Deng, Right Hook Digital)
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